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Social Media Management

You’re probably familiar with social media channels like Facebook or Twitter, but are you aware of how these platforms are used to grow your small business? Social media plays an important role in effectively reaching your target market, engaging your audience, and increasing brand awareness.


Social media management allows you to experience significant results that are more cost-effective than traditional marketing tactics like billboards or TV ads. However, posting quality content consistently takes time and effort and skill that some small businesses don’t have to implement effective campaigns. That's where Points 2 Marketing comes in!

Why Should You Utilize Social Media Marketing for Your Business?

  • 3.2 billion people use social media around the world
  • Consumers spend an average of 2 hours on social media each day
  • 70% of consumers expect brands to have a social media presence
  • Social media is a powerful platform for gaining solid reviews
  • 59% of Americans think that customer service through social media has made it easier to get questions answered and issues resolved
  • 74% of Twitter users follow small businesses to get product updates
  • YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the US
  • 93 percent of pinners have used Pinterest to plan a future purchase

What can P2M do for you?

Points 2 Marketing has the unique ability to provide social media expertise and creative storytelling to effectively create quality content and promote your business' brand. We develop a social media strategy each month to help meet your marketing goals based on your needs and budget. We also create and publish original content across your company’s profiles by writing engaging copy and designing eye-catching graphics and using images or videos. We also specialize in the design and management of social media contests and giveaways from creating rules and guidelines, promoting the post, to following up with the winner. If you are looking to increase exposure and brand awareness beyond organic reach, we can also assist with PPC social media campaigns that will reach and captivate your target market.

Facebook

  • Page Setup
  • Page Revamp
  • Monthly Strategy
  • Generic Posts
  • Custom Posts
  • Contests & Giveaways
  • Paid Ads

Instagram

  • Page Setup
  • Page Revamp
  • Monthly Strategy
  • Generic Posts
  • Custom Posts
  • Contests & Giveaways
  • Paid Ads

LinkedIn

  • Page Setup
  • Page Revamp
  • Monthly Strategy
  • Generic Posts
  • Custom Posts
  • Job Postings

Twitter

  • Page Setup
  • Page Revamp
  • Monthly Strategy
  • Generic Posts
  • Custom Posts

Pinterest

  • Account Setup
  • Monthly Strategy
  • Custom Pins
  • Buyable Pins
  • Promoted Pins

Youtube

  • Account Setup
  • Monthly Strategy
  • Educational Videos
  • Behind the Scenes Videos
  • Promo Videos

“A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.” 

- Guy Kawasaki, Chief Evangelist, Canva